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WP Pixel Integration with WordPress

Step 1: Check Plugin Availability

WP Pixel integration for WordPress is available only for e-commerce websites. If you're running a blog or a non-commerce website, you will need to implement WP Pixel manually.
More info: Manual WP Pixel Implementation

For online stores, you can find the official plugin in the WordPress plugin directory: WP Pixel Plugin on WordPress.org

Step 2: Install the WP Pixel Plugin

  1. Log in to your WordPress admin dashboard.
  2. Go to Plugins → Add New.
  3. In the plugin search bar, type “WP Pixel” and select the correct plugin from the results.
  4. Click Install Now, then click Activate.

Step 3: Configure the WP Pixel Plugin

After installation, go to the plugin settings to configure WP Pixel:

  1. Pixel ID – Enter your unique Pixel ID assigned to your store.
  2. Pages to track – Select the pages where WP Pixel should be active (e.g. cart, product page).
  3. Additional settings – Optionally, you can adjust advanced options such as event tracking or compatibility with custom store templates.

Step 4: Save the Configuration

Click Save to apply your changes. WP Pixel will now be active on your website.

Done!

WP Pixel has been successfully installed and configured for your WordPress store. 🎉

Frequently Asked Questions (FAQ)
Your website uses WordPress but it’s not an e-commerce site?

In that case, please contact your Customer Care Manager. Manual coding will be required.

Warning

The Plugin is provided “AS IS”, WITHOUT ANY WARRANTIES, either express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, proper functioning, compatibility with external platforms (such as Shopify, WooCommerce, PrestaShop, or other e-commerce systems), or compatibility with other plugins. Wirtualna Polska Media S.A. does not warrant that the Plugin will be error-free, operate without interruption, or meet the User’s expectations.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WIRTUALNA POLSKA MEDIA S.A. DISCLAIMS ALL LIABILITY for any damages arising from the use of or inability to use the Plugin, including indirect, consequential, or incidental damages, loss of profits, data, or business interruption, regardless of the legal basis of the claim.

Wirtualna Polska Media S.A. may, but is not obligated to, update the Plugin. The company shall not be liable for any issues resulting from updates, changes to APIs or infrastructures of external platforms (e.g., Shopify, WooCommerce, PrestaShop, or other e-commerce systems), or interactions with other software. The User is responsible for testing the Plugin before production use and bears sole responsibility for maintaining compatibility within their environment. By using the Plugin, the User accepts these terms and assumes all risks associated with its use.

The above provisions do not exclude liability for damages caused intentionally by Wirtualna Polska Media S.A., nor in any cases where such exclusion would be contrary to mandatory provisions of law.