WP Pixel
Basic information
WP Pixel is a marker that will allow you to easily recognize among WP users, customers of your online store or e-commerce portal focused on generating Leads, but that's not all - WP excels in knowing its users, so in addition to your customers, we will show you a whole group - shopping twins (users similar to them). This will allow you to allocate your advertising budget not to random ad displays, but to the most promising ones. In short, WP Pixel is a modern solution for advanced analytics. Together with a package of other functionalities from WP, it allows precise application of campaigns and generation of appropriate profits. Due to fast integration with your website, we can implement basic actions immediately after implementation.
Based on the collected data, you can perform analyses of the effectiveness of conversion paths and build a sales funnel. The collected data is available in WP analytical tools. Data from WP codes are used to:
- Increase the number of conversions using information obtained from the code. WP has the ability to optimize the displayed products so that the Partner obtains the highest possible number of conversions and sales.
- Determining user engagement in the content on the client's website. We segment users into groups such as "abandoned carts", "abandoned products".
- Personalizing product offers for users. Tools created by WP adjust the display of products to the appropriate users who visited the partner's website or took the expected action on the website. Thanks to this, the Partner's products can effectively compete with other stores within the personalization mechanisms.