WP Pixel
WP Pixel is a marker that will allow you to easily recognize among WP users, customers of your online store or e-commerce portal focused on generating Leads, but that's not all - WP excels in knowing its users, so in addition to your customers, we will show you a whole group - shopping twins (users similar to them). This will allow you to allocate your advertising budget not to random ad displays, but to the most promising ones. In short, WP Pixel is a modern solution for advanced analytics. Together with a package of other functionalities from WP, it allows precise application of campaigns and generation of appropriate profits. Due to fast integration with your website, we can implement basic actions immediately after implementation.
Based on the collected data, you can perform analyses of the effectiveness of conversion paths and build a sales funnel. The collected data is available in WP analytical tools. Data from WP codes are used to:
- Increase the number of conversions using information obtained from the code. WP has the ability to optimize the displayed products so that the Partner obtains the highest possible number of conversions and sales.
- Determining user engagement in the content on the client's website. We segment users into groups such as "abandoned carts", "abandoned products".
- Personalizing product offers for users. Tools created by WP adjust the display of products to the appropriate users who visited the partner's website or took the expected action on the website. Thanks to this, the Partner's products can effectively compete with other stores within the personalization mechanisms.
Benefits
The benefits of plugging in WP Pixel can be divided into three main areas: analytics, marketing and advertising technology.
🔍 1. Advanced User Analytics
- Tracking user behavior on the site: visits, clicks, time spent on the site, abandoned carts.
- Shopping Funnel – the ability to analyze the stages of the purchase decision (from entry, through browsing, to purchase).
- Conversion Attribution – understanding which traffic sources and channels contributed to the transaction.
🎯 2. Precise Targeting and Retargeting
- Retargeting users who visited your site but did not convert – using WP Ads display or mailing campaigns.
- Customer segmentation – e.g. based on behavior (viewed product X, added to cart, but did not buy).
- Lookalike targeting (so-called "shopping twins") – reaching people similar to your best customers, using WP data.
🛠 3. Technological support for advertising campaigns
- Dynamic advertising creations – personalization of banners based on the browsing history of a specific user.
- Automation of SalesBooster-type campaigns – automatic launch of ads after specific behaviors.
- E-commerce event support – e.g. displaying a product, clicking CTA, finalizing a purchase, adding to cart.
📈 4. Increased advertising efficiency
- The collected data increases accuracy and reduces the cost of customer acquisition (CAC).
- Improved ROAS (Return on Ad Spend) thanks to better ad optimization.
- Increased conversion thanks to precise matching of ad content.
🛡 5. GDPR compliance and data protection
- Data is stored in Poland, in accordance with EU regulations.
- The user agrees via a dedicated cookie window.
- WP does not share data with third parties - security and transparency.