Integrations with E-commerce Platforms

Instructions for integrating WP Pixel with publicly available e-commerce platforms.

• Google Tag Manager (GTM)
• IdoSell (IAI)
• PrestaShop
• WordPress

Important!

Remember to replace the PIXEL_ID with your own Pixel ID!

The website administrator is responsible for properly embedding the WP Pixel tracking script, i.e., after the user has given consent.

The script should be embedded in its entirety, and calling the wph('go') function within it signifies the user's consent to tracking.

Withdrawing user consent should result in calling the wph('stop') function.

Important!

If a GDPR consent banner is present, the script must not run before consent is given, and it should run immediately after acceptance (without a page refresh).

In the case of refusal, it must not run either before or after the refusal is selected.