Available events and required parameters

Event code template

<script>
  wph('track', 'event_name', { 
    content_name: 'content_name', other_parameters });
</script>

Values of event_name, content_name, and other_parameters are detailed in the tables below.

Online shop

event_name	content_name	other_parameters	Location/rule
ViewContent	View	None	All pages
ViewContent	ProductList	contents: [{id, name, category, price, currency},...,{id, name, category, price, currency}]	Product listing page
ViewContent	ViewProduct	contents: [{id, name, category, price, currency}]	Product page
AddToCart	None	contents: [{id, name, category, price, currency, quantity}]	Adding a product to the cart
Purchase	None	transaction_id, value, value_gross, shipping_cost, contents: [{id, name, category, price, currency, quantity, weight},...,{id, name, category, price, currency, quantity, weight}]	Order confirmation page (post-transaction)

Other events

Helper events - ViewContent

The purpose of helper events is to gather statistics at the initial stage of the conversion path. It is recommended that the script be executed at the first step of the given path.
ViewContent is the event_name.
Each helper event is mapped to a corresponding conversion event that should be triggered upon completing the path.

Code/industry	content_name	other_parameters	Location/rule	Corresponding conversion
general	InputForm	None	Interaction with a form	Lead
general	Newsletter	None	Interaction with a newsletter	NewsletterTYP
automotive	TestDrive	contents: [{id, name, category, price, currency}]	Page with a test drive booking form	TestDriveEnd
automotive	Configurator	contents: [{id, name, category, price, currency}]	Page with a vehicle configurator	ConfiguratorTYP
automotive	PriceList	contents: [{id, name, category, price, currency}]	Page with a downloadable price list	PriceListEnd
financial	Verification	contents: [{id, name, category, price, currency}]	Start of a form	PositiveVerification or NegativeVerification
financial	InsuranceQuote	contents: [{id, name, category, price, currency}]	Start of an insurance form	InsuranceQuoteTYP
general	Login	None	User login form page	LoginEnd
general	Register	None	User registration form page	RegisterEnd
general	AddToWishList	contents: [{id, name, category, price, currency}]	Adding a product to the wishlist	WishList
general	RemoveFromWishList	contents: [{id, name, category, price, currency}]	Removing a product from the wishlist	None

Conversion events ‑ Conversion

The purpose of conversion events is to collect statistics for completed conversion paths. The script should be executed on a confirmation/thank-you page for the given action.
Conversion is the event_name.
A conversion event should be preceded by a helper event that triggers at the first stage of the path.

Code/industry	content_name	other_parameters	Location/rule
general	Lead	None	Form submission confirmation page
general	NewsletterTYP	None	Newsletter subscription confirmation page
automotive	TestDriveEnd	contents: [{id, name, category, price, currency}]	Test drive booking confirmation page
automotive	ConfiguratorTYP	contents: [{id, name, category, price, currency}]	Vehicle configurator completion summary page
automotive	PriceListEnd	contents: [{id, name, category, price, currency}]	Downloading the price list
financial	PositiveVerification	contents: [{id, name, category, price, currency}]	Positive verification summary page
financial	NegativeVerification	contents: [{id, name, category, price, currency}]	Negative verification summary page
financial	InsuranceQuoteTYP	contents: [{id, name, category, price, currency}]	Insurance quote summary page
general	LoginEnd	None	Page after user logs in
general	RegisterEnd	None	Page after user registers
general	WishList	contents: [{id, name, category, price, currency}]	Adding the wishlisted product to the cart

Miscellaneous

Code/industry	event_name	content_name	other_parameters	Location/rule
general	ViewContent	View	None	All pages
general	ViewContent	LandingPage	None	Landing page for a user acquired through advertising campaign
general	Conversion	Download	None	Downloading an attachment from the page
general	Conversion	AppDownload	None	Mobile app download
general	ViewContent	Game	None	Game page

Parameters list

The parameters provide additional information about a user's activity on the website.
The table includes all currently processed parameters.

Parameter name	Data type	Description
content_name	string	Page name, e.g. 'ProductList'
contents	object[]	Array of objects with parameters (List of available contents parameters)
transaction_id	string	Unique transaction identifier, e.g. 'AB-1234'
value_gross	number	Order value (gross amount, excluding shipping costs), e.g. 123.00
value	number	Order value (net amount, excluding tax and shipping costs), e.g. 100.00
shipping_cost	number	Shipping cost, e.g. 12.50
search_string	string	Search query, e.g. 'Men's shoes 42'
content_type	string	Page type, e.g. 'Site'
mvalue	number	Margin for a given click (net amount), e.g. 0.55
category	string	Category name, e.g.'Women's shoes'
discount_code	string	Discount code, e.g. 'DIS-123'
name	string	Additional page name or variant
product_type	string	Product/offer variant
src	string	Traffic source 'WP'

List of available contents parameters

contents is an array of objects that contain the selected parameters from the table below:

Parameter name	Data type	Description
id	string	Product identifier, e.g. 'AB-123'
price	string	Product price, e.g. 99.99
name	string	Product name, e.g. 'Men's Sandals ABC'
category	string	Product category, e.g. 'Sandals'
quantity	number	Product quantity, e.g. 5
currency	string	Currency, e.g. 'PLN'
weight	number	Product weight for items sold by weight (in kilograms), e.g. 0.60
colours	string[]	Array of product colors, e.g.['niebieski', 'zielony']. Used for clothing items. If there is no color information, the parameter can be removed or set to ['onecolour'].
sizes	string[]	Array of product sizes, e.g. ['L', 'XL']. Used for clothing items. If there is no size information, the parameter can be removed or set to ['onesize'].
brand	string	Product brand, e.g. 'BMW'
loan_period	number	Loan period in months, e.g. 24
loan_installment	number	Loan installment amount
rrso	number	Annual Percentage Rate (APR) in percentage, e.g. 7.44
category_id	string	Unique category identifier
condition	string	Car condition, e.g. 'New', 'Demo', 'Used'
fuel_type	string	Fuel type, e.g. 'Diesel', 'Gasoline + Gas', 'Hybrid', 'Electric'
gearbox	string	Gearbox type, e.g. 'Automatic', 'Manual', 'Semi-Automatic'
horsepower	number	Engine power in horsepower
mileage	number	Car mileage
model	string	Car model, e.g. 'Z4'
trunk_capacity	number	Trunk capacity in liters, e.g. 550
type	string	Car type, e.g. 'Convertible'
year_of_manufacture	string	Year of manufacture, e.g. 2020
destination_country	string	Destination: country, e.g. Turkey
destination_region	string	Destination: region, e.g. Turkish Riviera
destination_city	string	Destination: city, e.g. Antalya
adult	number	Number of adults in the reservation, e.g. 2
child	number	Number of children in the reservation, e.g. 1
departure_city	string	Departure city, e.g. Wrocław
arrival_city	string	Arrival city e.g. Wrocław
offer_rating	number	Offer rating, e.g. 8.6
tour_operator	string	Tour operator, e.g. Itaka
standard_meals	string	Meal plan, e.g. All Inclusive
room_price	number	Room price, e.g. 3889.00
departure_date	string	Departure date, e.g. 2025-10-17
arrival_date	string	Arrival date, e.g. 2025-10-24
trip_duration	number	Trip duration in days, e.g. 7
hotel_star	number	Hotel star rating, e.g. 3

Telecommunications industry

event_name	content_name	other_parameters	Location/rule
ViewContent	View	None	All pages
ViewContent	ProductList	contents: [{id, name, category, price, currency},...,{id, name, category, price}]	Product and offer listings
ViewContent	ViewProduct	contents: [{id, name, category, price}]	Product and offer pages
AddToCart	None	contents: [{id, name, category, price, quantity}]	Adding a product or offer to the cart
Purchase	None	transaction_id, value, value_gross, shipping_cost, contents: [{id, name, category, price, quantity},...,{id, name, category, price, quantity}]	Order confirmation page (post-transaction)

Additionally, it is recommended to implement selected other events that are marked as general.

Automotive industry

event_name	content_name	other_parameters	Location/rule
ViewContent	View	None	All pages
ViewContent	ProductList	contents: [{id, name, category, price, currency},...,{id, name, category, price}]	Product and offer listings
ViewContent	ViewProduct	contents: [{id, name, category, price}]	Product and offer pages
ViewContent	InputForm	None	Interaction with a form
Conversion	Lead	None	Form submission confirmation page
ViewContent	TestDrive	contents: [{id, name, category, price, currency}]	Page with a test drive booking form
Conversion	TestDriveEnd	contents: [{id, name, category, price, currency}]	Test drive booking confirmation page
ViewContent	Configurator	contents: [{id, name, category, price, currency}]	Page with a vehicle configurator
Conversion	ConfiguratorTYP	contents: [{id, name, category, price, currency}]	Vehicle configurator completion summary page
ViewContent	PriceList	contents: [{id, name, category, price, currency}]	Page with a downloadable price list
Conversion	PriceListEnd	contents: [{id, name, category, price, currency}]	Downloading the price list

Additionally, it is recommended to implement selected other events that are marked as general.

Financial industry

event_name	content_name	other_parameters	Location/rule
ViewContent	View	None	All pages
ViewContent	ProductList	contents: [{id, name, category, price, currency},...,{id, name, category, price}]	Product and offer listings
ViewContent	ViewProduct	contents: [{id, name, category, price}]	Product and offer pages
AddToCart	None	contents: [{id, name, category, price, quantity}]	Adding a product or offer to the cart
Purchase	None	transaction_id, value, value_gross, shipping_cost, contents: [{id, name, category, price, quantity},...,{id, name, category, price, quantity}]	Order confirmation page (post-transaction)
ViewContent	InputForm	None	Interaction with a form
Conversion	Lead	None	Form submission confirmation page
Conversion	PositiveVerification	contents: [{id, name, category, price, currency}]	Positive verification summary page
Conversion	InsuranceQuoteTYP	contents: [{id, name, category, price, currency}]	Insurance quote summary page

Additionally, it is recommended to implement selected other events that are marked as general.

Tourism industry

event_name	content_name	other_parameters	Location/rule
ViewContent	View	None	All pages
ViewContent	ProductList	contents: [{name, id, category, price, destination_country, destination_region, destination_city, adult, child, departure_city, arrival_city, offer_rating, tour_operator, standard_meals, room_price, departure_date, arrival_date, trip_duration, hotel_star}]	Product and offer listings
ViewContent	ViewProduct	contents: [{name, id, category, price, destination_country, destination_region, destination_city, adult, child, departure_city, arrival_city, offer_rating, tour_operator, standard_meals, room_price, departure_date, arrival_date, trip_duration, hotel_star}]	Product and offer pages
AddToCart	None	contents: [{name, id, category, price, destination_country, destination_region, destination_city, adult, child, departure_city, arrival_city, offer_rating, tour_operator, standard_meals, room_price, departure_date, arrival_date, trip_duration, hotel_star}]	Adding a product or offer to the cart
Purchase	None	transaction_id, value, value_gross, shipping_cost, mvalue, contents: [{name, product_id, category, price, destination_country, destination_region, destination_city, adult, child, departure_city, arrival_city, offer_rating, tour_operator, standard_meals, room_price, departure_date, arrival_date, trip_duration, hotel_star}]	Order confirmation page (post‑transaction)

Additionally, it is recommended to implement selected other events that are marked as general.