Available events and required parameters

Event code template

<script>
  wph('track', 'event_name', { 
    content_name: 'content_name', other_parameters });
</script>

Values of event_name, content_name, and other_parameters are detailed in the tables below.

Online shop

event_name	content_name	other_parameters	Location/rule
`AddToCart`	None	currency, contents: [{id, name, category, price, quantity}]	Adding a product to the cart
`Purchase`	None	transaction_id, value, value_gross, shipping_cost, currency, contents: [{id, name, category, price, quantity, weight},...,{id, name, category, price, quantity, weight}]	Order confirmation page (post-transaction)
`ViewContent`	`ProductList`	currency, contents: [{id, name, category, price},...,{id, name, category, price}]	Product listing page
`ViewContent`	`View`	None	All pages
`ViewContent`	`ViewProduct`	currency, contents: [{id, name, category, price}]	Product page
`ViewContent`	`AddToWishList`	currency, contents: [{id, name, category, price}]	Adding a product to the wishlist
`ViewContent`	`RemoveFromWishList`	currency, contents: [{id, name, category, price}]	Removing a product from the wishlist
`Conversion`	`WishList`	currency, contents: [{id, name, category, price}]	Adding the wishlisted product to the cart

Other events

Helper events - `ViewContent`

The purpose of helper events is to gather statistics at the initial stage of the conversion path. It is recommended that the script be executed at the first step of the given path.
ViewContent is the event_name.
Each helper event is mapped to a corresponding conversion event that should be triggered upon completing the path.

Code/industry	content_name	other_parameters	Location/rule	Corresponding conversion
general	`Game`	None	None	Game page
general	`InputForm`	None	`Lead`	Interaction with a form
general	`LandingPage`	None	None	Landing page for a user acquired through advertising campaign
general	`Login`	None	`LoginEnd`	User login form page
general	`Newsletter`	None	`NewsletterTYP`	Interaction with a newsletter
general	`Register`	None	`RegisterEnd`	User registration form page
general	`View`	None	None	All pages
automotive	`Configurator`	currency, contents: [{id, name, category, price}]	`ConfiguratorTYP`	Page with a vehicle configurator
automotive	`PriceList`	currency, contents: [{id, name, category, price}]	`PriceListEnd`	Page with a downloadable price list
automotive	`TestDrive`	currency, contents: [{id, name, category, price}]	`TestDriveEnd`	Page with a test drive booking form
financial	`InsuranceQuote`	currency, contents: [{id, name, category, price}]	`InsuranceQuoteTYP`	Starting the insurance form
financial	`Verification`	currency, contents: [{id, name, category, price}]	`PositiveVerification` or `NegativeVerification`	Starting the offer form

Conversion events ‑ `Conversion`

The purpose of conversion events is to collect statistics for completed conversion paths. The script should be executed on a confirmation/thank-you page for the given action.
Conversion is the event_name.
A conversion event should be preceded by a helper event that triggers at the first stage of the path.

Code/industry	content_name	other_parameters	Location/rule
general	`AppDownload`	None	Mobile app download
general	`Download`	None	Downloading an attachment from the page
general	`Lead`	None	Form submission confirmation page
general	`LoginEnd`	None	Page after user logs in
general	`NewsletterTYP`	None	Newsletter subscription confirmation page
general	`RegisterEnd`	None	Page after user registers
automotive	`ConfiguratorTYP`	currency, contents: [{id, name, category, price}]	Vehicle configurator completion summary page
automotive	`PriceListEnd`	currency, contents: [{id, name, category, price}]	Downloading the price list
automotive	`TestDriveEnd`	currency, contents: [{id, name, category, price}]	Test drive booking confirmation page
financial	`InsuranceQuoteTYP`	currency, contents: [{id, name, category, price}]	Insurance quote summary page
financial	`NegativeVerification`	currency, contents: [{id, name, category, price}]	Negative verification summary page
financial	`PositiveVerification`	currency, contents: [{id, name, category, price}]	Positive verification summary page

Parameters list

The parameters provide additional information about a user's activity on the website.
The table includes all currently processed parameters.

Parameter name	Data type	Description
category	`string`	Category name, e.g.`'Women's shoes'`
contents	`object[]`	Array of objects with parameters (List of available contents parameters)
content_name	`string`	Page name, e.g. `'ProductList'`
content_type	`string`	Page type, e.g. `'Site'`
currency	`string`	Currency, e.g. `'EUR'`
discount_code	`string`	Discount code, e.g. `'DIS-123'`
mvalue	`number`	Margin for a given click (net amount), e.g. `0.55`
name	`string`	Additional page name or variant
product_type	`string`	Product/offer variant
search_string	`string`	Search query, e.g. `'Men's shoes 42'`
shipping_cost	`number`	Shipping cost, e.g. `12.50`
src	`string`	Traffic source `'WP'`
transaction_id	`string`	Unique transaction identifier, e.g. `'AB-1234'`
value	`number`	Order value (net amount, excluding tax and shipping costs), e.g. `100.00`
value_gross	`number`	Order value (gross amount, excluding shipping costs), e.g. `123.00`

List of available contents parameters

contents is an array of objects that contain the selected parameters from the table below:

Parameter name	Data type	Description
adult	`number`	Number of adults in the reservation, e.g. `2`
arrival_city	`string`	Arrival city e.g. `'Warsaw'`
arrival_date	`string`	Arrival date, e.g. `'2025-10-24'`
brand	`string`	Product brand, e.g. `'BMW'`
category	`string`	Product category, e.g. `'Sandals'`
category_id	`string`	Unique category identifier
child	`number`	Number of children in the reservation, e.g. `1`
colours	`string[]`	Array of product colors, e.g.`['blue', 'green']` or e.g. `['onecolour']`.
condition	`string`	Car condition, e.g. `'New'`, `'Demo'`, `'Used'`
departure_city	`string`	Departure city, e.g. `'Warsaw'`
hotel_star	`number`	Hotel star rating, e.g. `3`
departure_date	`string`	Departure date, e.g. `'2025-10-17'`
destination_city	`string`	Destination: city, e.g. `'Antalya'`
destination_country	`string`	Destination: country, e.g. `'Turkey'`
destination_region	`string`	Destination: region, e.g. `'Turkish Riviera'`
fuel_type	`string`	Fuel type, e.g. `'Diesel'`, `'Gasoline + Gas'`, `'Hybrid'`, `'Electric'`
gearbox	`string`	Gearbox type, e.g. `'Automatic'`, `'Manual'`, `'Semi-Automatic'`
horsepower	`number`	Engine power in horsepower
id	`string`	Product identifier, e.g. `'AB-123'`
loan_installment	`number`	Loan installment amount
loan_period	`number`	Loan period in months, e.g. `24`
mileage	`number`	Car mileage
model	`string`	Car model, e.g. `'Z4'`
name	`string`	Product name, e.g. `'Men's Sandals ABC'`
offer_rating	`number`	Offer rating, e.g. `8.6`
price	`number`	Product price, e.g. `99.99`
quantity	`number`	Product quantity, e.g. `5`
room_price	`number`	Room price, e.g. `3889.00`
rrso	`number`	Annual Percentage Rate (APR) in percentage, e.g. `7.44`
sizes	`string[]`	Array of product sizes, e.g. `['L', 'XL']` or e.g. `['onesize']`.
standard_meals	`string`	Meal plan, e.g. `'All Inclusive'`
tour_operator	`string`	Tour operator, e.g. `'Itaka'`
trip_duration	`number`	Trip duration in days, e.g. `7`
trunk_capacity	`number`	Trunk capacity in liters, e.g. `550`
type	`string`	Car type, e.g. `'Convertible'`
weight	`number`	Product weight for items sold by weight (in kilograms), e.g. `0.60`
year_of_manufacture	`string`	Year of manufacture, e.g. `'2020'`