Event codes for custom path

Event management

Events are tracked by calling the pixel’s wph('track') function with the event name anda dictionary parameters. The function can be called anywhere between <body> and </body> tags.

EVENT_NAME - name of the available events (e.g. Conversion)

Properties object - dictionary of parameters for a given event

<body>
// ... //  
wph('track',  'EVENT_NAME',  {key1: "value1", key2: "value2"});
// ... //  
</body>

The content_name dictionary for ViewContent events

Industry	Content_name	Description
General	`View`	All pages
	`ProductList`	Product list page
	`ViewProduct`	Page with specific product
	`LandingPage`	Landing page that users get from advertising activities
	`InputForm`	Page with a form to be completed
	`Register`	Page with a registration form
	`Login`	Page before user logs in
	`Configurator`	Page with a car configurator
	`Preconfigurator`	Advertising format leading to the configurator
	`TestDrive`	Page with a test drive form
	`Game`	Game page

The content_name dictionary for Conversion events

Industry	Content_name	Description
General	`Lead`	Thank you page with thanks for the conversion or page with confirmation of sending a form
General	`Newsletter`	Page after signing up for the newsletter
General	`Download`	Downloading an attachment from a page
General	`AppDownload`	Downloading a mobile application
General	`RegisterEnd`	Page after completing a registration form
General	`LoginEnd`	Page after user login
General	`Appointment`	Page after making an appointment
General	`Reservation`	Page after making a reservation
General	`TrialPeriod`	Page after signing up for a trial period
General	`Webinar`	Page after signing up for the webinar
Automotive	`PriceList`	Downloading the price list of a given vehicle
Automotive	`TestDriveTYP`	Registration for a test drive
Automotive	`ConfiguratorTYP`	Completion of the vehicle configurator
Financial	`PositiveVerification`	Page after passing a positive verification
Financial	`InsuranceQuote`	Page containing the determination of the insurance quotation

Examples of embedding event codes for a custom conversion path

LandingPage

<script>
    wph('track', 'ViewContent', { 'content_name': 'LandingPage' })
</script>

InputForm

<script>
    wph('track', 'ViewContent', { 'content_name': 'InputForm' })
</script>

Lead

<script>
wph('track', 'Conversion', { 'content_name': 'Lead' })
</script>

PriceList

<script>
wph('track', 'Conversion', { 'content_name': 'PriceList',
contents: [{model: 'CAR MODEL', id: 'PRODUCT_ID1'}] })
</script>