Other event codes CPC CPA

Before implementing the event codes, the pixel embed script should be added on every page of the website. Instruction

Event code template

<script>
  wph('track', 'event_name', { 
    content_name: 'content_name', other_parameters });
</script>
📋 Copy code

The parameters and values of event_name, content_name, and other_parameters are detailed in:
Available events and required parameters

Examples

View

Applied on: homepage and all other subpages of the website. Purpose: a general code snippet applied across the entire website, it's an analytical event. Event is triggered on init.

<script>
    wph('track', 'ViewContent', { content_name: 'View' });
</script>
📋 Copy code

LandingPage

Applied on: the homepage of the website. Purpose: analytical event that tracks number of visits. Event is triggered on init.

<script>
    wph('track', 'ViewContent', { content_name: 'LandingPage' });
</script>
📋 Copy code

Helper event - InputForm

Applied on: all pages of the site containing a contact form. Purpose: analytical event that tracks the number of interactions with the form. Event is triggered on init or upon user interaction with the form (recommended).

<script>
    wph('track', 'ViewContent', { content_name: 'InputForm' });
</script>
📋 Copy code

Conversion event - Lead

Applied on: all pages of the site containing a contact form. Purpose: analytical event that tracks the number of contact form submissions (conversions). Event is triggered upon confirmation of form submission.

<script>
    wph('track', 'Conversion', { content_name: 'Lead' });
</script>
📋 Copy code

Conversion event – PriceListEnd

Applied on: pages containing the price list or allowing users to download the price list (recommended). Purpose: analytical event that tracks price list downloads. Event is triggered at the moment of download (click or event request).

<script>
  wph('track', 'Conversion', {
    content_name: 'PriceListEnd',
    currency: 'CURRENCY',
    contents: [
      {
        id: 'PRODUCT_ID1',
        name: 'PRODUCT_NAME1',
        category: 'PRODUCT_CATEGORY1',
        price: PRODUCT_PRICE1
      },
    ],
  });
</script>
📋 Copy code